Nykaa CEO explains why content matters more than ever to a start-up
Advertisement
Advertisement
Mumbai-based Enter
India’s leading IPO banker, instrumental in closing a number of successful M&As launched into entrepreneurship. “I was initially inspired by multi-brand retailers like Sephora. It’s the way to go. In beauty, advice is critical”, Nayar says.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Given it’s a niche category, content is of paramount importance to Nykaa. It distributes
“Our customers are majorly divided into three categories - the ‘Beauty Aficionados’ are typically up-to-date with the latest trends. They look for best-in-class specialist products like dry shampoo. The ‘Newbies’ and ‘Fresh Fashionistas’ are not so sure, and the adviser has to recommend what to buy”, Nayar smiles.
Advertisement
Nykaa boasts of a strongly-driven content team. Over 95% of its user-base is made up of returning customers, and the company’s current revenue stands at Rs. 220 Crores.
Advertisement
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- India Inc marks slowest quarterly revenue growth in January-March 2024: Crisil
- Nothing Phone (2a) India-exclusive Blue Edition launched starting at ₹19,999
- SC refuses to plea seeking postponement of CA exams scheduled in May
- 10 exciting weekend getaways from Delhi within 300 km in 2024
- Foreign tourist arrivals in India will cross pre-pandemic level in 2024