Men are snatching up gray hair dye like crazy to look like George Clooney
According to The Telegraph, gray hair dye is flying off the shelves - and into the hands of a younger crowd hungry to give off a more refined air.
On Amazon alone, sales of gray dye have risen 80%. One of the more popular options, Renbow Hair Color Cream, is up over 200%.
Is it clear that men are doing most of the buying? Not really, but it's not unreasonable to guess that guys are trying to emulate a man as suave as Clooney.
"No longer something to hide, grey hair has emerged as the latest beauty trend," Amazon's vice president of retail Xavier Garambois told Telegraph.
This is just the latest development in the unisex "granny hair" trend, which has been trending on social media and spotted on the heads of everyone from musicians to style icons.
One day soon, someone might even believe you if you say your graying hair is a choice.
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