Nintendo's about to unveil something new for Switch that's aimed at kids, and no one knows what it is

Nintendo

• Nintendo's about to make an announcement, but no one knows what it is.
• The only information we have about the upcoming reveal is that it's a "new interactive experience" for the Nintendo Switch, the company's newest console.
• We also know that the announcement is aimed at kids and "those who are kids at heart."

What is Nintendo about to reveal? That's the big question.

Here's what we know for sure:

1. Nintendo is going to announce something aimed at kids and "those who are kids at heart" on Wednesday evening.
2. The announcement is scheduled for 5 p.m. EST.
3. Rather than game announcements, Nintendo is apparently unveiling a "new interactive experience" for the Nintendo Switch game console.
4. The Japanese announcement calls it a "new way to play" the Switch.

And that's pretty much all we've got so far from Nintendo. A Nintendo rep didn't respond to our questions regarding the announcement as of publishing.

Nintendo

"Mario Tennis Aces" was one of several new games for the Nintendo Switch that was shown off in a recent Nintendo Direct presentation.

The timing is especially strange given that Nintendo just held a Nintendo Direct event where several games were announced. A new "Mario Tennis" game, seen above, was one such title from the event.

But Wednesday evening's event promises something different than the usual game announcements and updates: "A new interactive experience for Nintendo Switch that's specially crafted for kids and those who are kids at heart." The latter bit sounds like the kind of language Nintendo might use to describe all of its products, but the "interactive experience" bit is what's so intriguing.

The Switch - Nintendo's outrageously popular new game console - is notoriously light on non-game experiences. You can watch Hulu on Switch, and you can shop for new games, but that's about it; the Switch is a game console first and foremost.

Whether or not this new "interactive experience" offers something else for young Switch owners remains to be seen - we'll find out this afternoon at 5 p.m. EST. Check back on Business Insider's tech page for all the details when the news drops.

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