This little-known Mexican food chain run by a former Chipotle exec is ranked one of the best in America
Melia Robinson/Business Insider
Rubio's is on the fast-track to becoming fast-casual dining royalty.
The San Diego-born chain, founded by a college-aged surfer and made famous for its fish taco recipe, topped Chipotle in yet another consumer report. Rubio's was just named the fast-casual restaurant where customers say they're most likely to return, in Technomic's Chain Restaurant Consumers' Choice Awards.
Rubio's serves tacos, burritos, bowls, and other seafood fare, and it has roughly 160 restaurants on the West Coast. By comparison, Chipotle has nearly 1,700 locations across the US.
We visited one of Rubio's recently renovated stores in Vallejo, California, to see what the buzz is about.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit
- Unemployment among Indian youth is high, but it is transient: RBI MPC member
- Private Equity Investments
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market