This Shocking Stat Shows Why Budweiser Is In Huge Trouble
A recent company study found that 44% of drinkers 21 to 27-years-old have never tried the brand, reports Tripp Mickle at The Wall Street Journal.
Budweiser is the third-most-popular beer brand in America, behind Bud Light and Coors Light. It has recently also been challenged by craft beer, which is hugely popular with the millennial set.
At the brand's peak in 1988, it was selling 50 million barrels of beer a year. That number has declined to 16 million barrels today.
To "stop the free fall," the company has decided to double down and advertise only to millennials, WSJ reports.
"It means February's Super Bowl ads will feature something more current than last year's Fleetwood Mac," Mickle writes. "It means less baseball and more raves with DJ group Cash Cash."
The company's move to finally reveal the ingredients in its beer was also probably an attempt to attract millennials, who notoriously care more about what they're consuming.
The disclosure came after popular millennial blogger Vani Hari started a petition asking for major breweries to list what's in their beer.
"Nearly every other food and beverage provider is legally required to make this information available - yet these two companies, which collectively sell more than $75 billion in beers each year, have not," Hari wrote on her blog, Food Babe.
Budweiser contains just five ingredients: water, barley, malt, rice, yeast, and hops.
Craft beer's wholesome image has helped contribute to its popularity with young drinkers.
Last year, Budweiser designed a can shaped like a bow-tie to attract millennials.
The design was intended to appeal to trend-seekers and "young adults who haven't yet tried a Budweiser," the Post-Dispatch's Lisa Brown wrote.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit
- Unemployment among Indian youth is high, but it is transient: RBI MPC member
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market