Katya Naidu23 Aug 2023, 16:55
The Indian e-commerce market is ruled by large-scale and mature enterprises in spite of a large number of MSMEs (Micro, Small and Medium Enterprises) in the system. As per Redseer, there are as many as 1.5-2 million MSMEs who are manufacturers, wholesalers, retailers and distributors on e-commerce platforms. However, their share in gross merchandise value (GMV) pales in comparison to that of large brands.