Guest Author02 Apr 2015, 15:15
The latest celebrity associations doing the rounds include Ranbir Kapoor for Star Sports, Mahendra Singh Dhoni for Reebok, Virat Kohli for Adidas, Sushant Singh Rajput for Nestle Munch among others. The question is do celebrities make a difference? Also, are there limits to their influence on consumers?So here’s what they can do, and what they can’t.