Ticker: SIG
1-year performance: -49%
% below all-time high: -87%
Share of Voice score for "jewelry": 3.8% for kay.com, 2.9% for jared.com, and 0.12% for zales.com
Amazon's Share of Voice score for "jewelry": 10.7%
"Our negative investment view reflects SIG's over-reliance on store closings (150 announced for FY 20 after 262 in FY 19) and increased promotions to clear excess inventory (up 4.7% in Jan-Q), which, we forecast, will result in further brand erosion," the analysts wrote.
Share of Voice source: CFRA analysis