13 Brandless products worth buying, according to Brandless employee
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- We spoke with a Brandless employee to find out what Brandless products are totally worth purchasing.
- The lion's share of Brandless' 350-plus products are just $3.
- If you're looking for some straightforward advice on the best things to buy from this online store, you've come to the right place.
What's in a brand? As it turns out, a whole lot of markups. That, at least, was the idea that the team behind Brandless began pressure-testing when it launched its direct-to-consumer line of household staples back in 2017.Now, two years later, Brandless has proved that it certainly isn't clueless when it comes to giving online shoppers exactly what they want, and nothing that they don't.
If you're not familiar with the anti-brand brand, the idea is simple. Whereas most products on the market (whether online or in-stores) have flashy labels, catchy slogans, and a whole lot of branding to entice buyers to make a purchase, Brandless products have none of that. Instead, the company seeks to make high-quality offerings available to folks at low prices and without any marketing jargon.
Everything Brandless sells is named for exactly what it is - for example, if you're looking for dish soap, you'll find it on the Brandless website as dish soap. The only fine print on these products are their attributes, like being EPA Safer Choice certified, having a non-toxic formula, and being able to remove grease.
In the two years since Brandless launched, the online shop has added more than 350 products to its roster, and now, you can buy everything from pet supplies to office supplies to cooking and baking tools. But with so much to choose from, online shopping can get a bit overwhelming. So we have brought in the experts from Brandless to tell us what is worth buying from this no-nonsense online retailer.
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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at firstname.lastname@example.org.