5 tricks Barbara Corcoran used to build a company where hardly anyone quit
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- Barbara Corcoran is a real-estate mogul and a star investor on the ABC series "Shark Tank."
- She said she ran her real-estate agency - The Corcoran Group - the way her parents ran her household.
- Lessons from her mom and dad include eliminating complaints and making sure everyone had fun.
Barbara Corcoran says her mother was a "drill sergeant."
It makes more sense when you find out that Corcoran was the second-oldest of 10 kids, nine of whom grew up to be entrepreneurs.
Corcoran herself started real estate brokerage firm The Corcoran Group, which she sold for $66 million in 2001.
In a conversation with Business Insider US Editor in Chief Alyson Shontell on the podcast "Success! How I Did It," Corcoran explained how she built a company with a strong culture and a high retention rate. To do it, she told Shontell, she used some lessons from her parents.
"I really did a mimic of my mother in building my brokerage firm," Corcoran said. "I ran the firm exactly how my mother ran the house. We were super organized. We had a place for everything. And I can tell you the minute you have more than one or two people working for you, efficiency has a lot to do with building a big company."
Corcoran broke down some of the other management strategies she borrowed from her parents for The Corcoran Group:
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