It shouldn't come as a surprise that thanks to the advent of smartphones and social media, depression and suicide rates are skyrocketing among American teenagers.
Part of the reason is because social media can seem to quantify exactly how popular students are and where they fall on the social totem pole.
"It's not just your image at school that you have to uphold, like what kind of shoes you're wearing, what brand are you wearing, what kind of backpack do you have," Nicolette told Business Insider.
"Now you have to uphold this image on social media: how many likes do you have, how many hearts do you have, who are you following, how many followers. And it's just doubled the impact of what it was before."
Another undercover student, a youth pastor named Daniel, said it's easy for students to take personally the responses they get to a social-media post.
"Their self-value is attached to social media. It's dependent on how many likes they get on a photo," he told Business Insider. "That can be very troubling for a student, especially if no one likes someone's photo."