After HCL's Manchester United deal, Wipro shakes hand with Chelsea as official digital partner
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In what is great news for India, leading IT major
Wipro is the second Indian IT firm to provide digital support to an English football club today.
Wipro will help Chelsea develop strategy, design and technology through its platform.
The partnership will help Chelsea re-imagine the digital and technology experience, Wipro said in a press release.
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Wipro, however, did not disclose the deal value and tenure.
"Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do - we plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro's expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport," said Christian Purslow, MD, Chelsea FC.
Chelsea has a significant presence and brand coverage in India, with over 50 million supporters.
Image courtesy: @ChelseaFC
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