At least 27 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.
- Tucker Carlson is embroiled in controversy yet again, after progressive media watchdog Media Matters released recordings of his calls into shock jock radio program "Bubba The Love Sponge."
- In the recordings, Carlson is heard making comments degrading women - including calling them "extremely primitive" and comparing them to dogs - and defending the now-convicted child sexual abuser Warren Jeffs.
- People are calling for advertisers including Mitsubishi, Peloton Cycle, and Allstate to cut ties with Carlson's Fox News show.
- In recent months, at least 27 brands have stopped advertising on the show, following Carlson's controversial on-air comments regarding women and immigrants.
People are once again calling for advertisers to ditch Tucker Carlson's Fox News show after the release of recordings in which Carlson justifies child marriage and disparages women.
On Sunday, progressive media watchdog Media Matters for America published recordings of Carlson making comments many found offensive during calls to shock jock radio program "Bubba The Love Sponge." In the recordings, Carlson makes a number of degrading remarks about women, including calling them "extremely primitive" and comparing them to dogs, as well as defending the now-convicted child sexual abuser Warren Jeffs.In a statement, Carlson refused to apologize, saying, "Media Matters caught me saying something naughty on a radio show more than a decade ago. Rather than express the usual ritual contrition, how about this: I'm on television every weeknight live for an hour. If you want to know what I think, you can watch. Anyone who disagrees with my views is welcome to come on and explain why."
Critics are once again calling for advertisers to stop running commercials on Carlson's Fox News program. According to Media Matters, brands including Mitsubishi, Peloton Cycle, and Allstate continue to advertise on the Fox News show.
"Our advertising media spend is determined based on demographics and psychographics, not politics," a Mitsubishi Motors North America representative told Business Insider on Monday. "Our strategic marketing intent is to share our key product news with consumers through a variety of media channels. We will monitor the situation and adjust our advertising if necessary."
Carlson has faced backlash in recent months after making controversial comments about women and immigrants on his Fox News show, including saying that immigrants coming to the US from impoverished regions make the country "poorer and dirtier." Fox News did not respond to Business Insider's request for comment.As of Monday morning, at least 27 advertisers have cut ties with the program in recent months, including CareerBuilder, Red Lobster, and SmileDirectClub. While Outback Steakhouse appears on Media Matters' list and is facing backlash on social media, the chain stopped advertising on the show in January, a representative told Business Insider on Monday.
No new advertisers have announced plans to cut ads following the release of the "Bubba The Love Sponge" recordings as of Monday at noon ET. Business Insider has reached out to brands that still advertise on the show for comment on their future plans and will update the list if any brands indicate they are planning to cut ads.
Here's the full list of brands that have pulled their ads from Carlson's show in recent months:
Companies like @ProcterGamble and @AstraZeneca and @Ford and @LincolnMotorCo and @mitsucars and @CapitalOne and @Amgen apparently think they need to give money to a guy who is proud to call women "primitive" and argue child rape should be legal.- Max Kennerly (@MaxKennerly) March 11, 2019
cc @mmfa https://t.co/d48uSP6gAs