In a YouTube video, Scott Galloway, a marketing professor at New York University's business school who predicted that Amazon would buy Whole Foods, said Amazon will choose either the NYC metro area or the DC metro area for HQ2.
That's partly because those cities are where they can attract the best talent and partly because Amazon CEO Jeff Bezos will want to spend time there, Galloway said.
Meanwhile, Bloomberg looked at Moody's Analytics, which considered factors such as tax incentives and local business environment, human capital, and transportation, and determined that Apple would likely build its fourth campus in the northeast, southeast, or midwest.
Bloomberg also reported that the East Coast has an advantage in that it can provide customer support before call centers in Texas and California open for the day. Plus it's close to suppliers.