Having only launched on July 30, the brew is currently available in a handful of marijuana dispensaries in California, where the drug is legal. So we visited Oakland's Harborside dispensary, located on the East Bay peninsula between the neighborhoods of Fruitvale and Downtown Oakland, to check out the new $8 drink.
On a Friday afternoon, Oakland cannabis dispensary Harborside was packed. After waiting in line for roughly 30 minutes, we got a look at a display case where Hi-Fi Hops was featured beside some other edible cannabis treats.
There's one big drawback compared with other beers: You can't drink it at a bar.
The drink is made in special cans that require a little finagling to get right — you pop the tab at the top, then slide to open.
Lagunitas says the brew is made to taste a bit like regular beer: hoppy, clean, and bubbly.
Despite only being available in dispensaries, the beer was conveniently portable, which is something you can't say about all currently available cannabis products.
The Lagunitas brew is currently available in two varieties. One is purely THC, with 10mg per can (roughly the same as you'd find in an edible like a gummy); the other is a hybrid variety with 5mg of THC and 5mg of CBD.
Heineken's move into "beer" made with CBD and THC instead of alcohol is strategic.
There has long been mainstream awareness of THC, marijuana's main psychoactive compound.
Besides beer-like drinks, a range of CBD products made from hemp are popping up in stores around the country.
Putting a cannabis product in a beverage is a smart move for another reason, too: it could help save the struggling beer and soda industry.
In recent years, many major beer labels — including Heineken — have been plagued by what analysts say is a lack of interest among millennials.
Alaska is closing the last of its Blockbuster stores. Here's what it was like to visit the last frontier of the video-rental chain before it went extinct.
'Our future will not be defined by the words or actions of one person': Papa John's is planning to spend up to $50 million on new marketing, an internal audit, and legal costs after the founder said the N-word on a company call
Abercrombie just made an unprecedented move to kill cash