On the surface, Carhartt might seem like a preposterous pick. Headquartered in Dearborn, Michigan, the clothing company is commonly tied to blue-collar work, making it a far cry from the cushy boardrooms on Wall Street.
However, in the same way most finance bros weren't likely to spend a weekend camping in the wilderness with their Patagonia vests, Carhartt could be the perfect pivot into another space they likely know nothing about.