LEAKED: A preview of the upcoming redesign of the Financial Times web site
The Financial Times is redesigning its web site, and a source sent us this screen grab (below) of one of the new looks the paper is considering. We don't know if this will be the final version.
Both The Guardian and Bloomberg recently redesigned their web sites, and both went with a more horizontal look. Traditionally, news sites are dominated by one central column of stories, which encourage readers to scroll vertically downward. The FT design (and those from The Guardian and Bloomberg) both feature "three-across" layouts in which readers are directed to look horizontally across the page as well as vertically, with further horizontal groupings of stories by topic. This look became popular following the rise of Pinterest, which pioneered the modern non-vertical layout.
Here is the new look at the FT. Below that we've posted a screengrab from the current design:
Here is the current design:
The Financial Times