Millennials reveal their top 100 favorite brands, from Olive Garden to Amazon

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  • Millennials are an important demographic for brands to win over. Their shopping habits can sometimes make or break an industry.
  • Marketing agency Moosylvania has compiled its annual "Millennials' Top 100 Brands list" for 2019 after surveying 1,000 millennial consumers.
  • From Netflix to Adidas, here are the brands that made the cut.
  • Visit Business Insider's homepage for more stories.

Millennials' spending habits can be destructive to industries that are slow to cater to the powerful demographic's tastes.

Defined by the Pew Research Center as anyone born between 1981 and 1996, millennials have different spending habits than their generational predecessors. Sometimes, retailers need to change their strategies to win over the age group.

Read more: Millennials, baby boomers, Gen X, and Gen Z share their most beloved brands

"They are often branded as being more narcissistic, more idealistic, more socially-conscious, and more experience-oriented than any of their preceding generations," a Deloitte study published in May said. "They have even been blamed for ruining everything from movies to marriage!"

For the seventh year, marketing agency Moosylvania has ranked the top 100 brands that millennials love based on a national survey with 1,000 respondents between the ages of 19 to 39.

Here are the top brands, according to this survey.

Note: The rankings are Olympic Style, with several ties.

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98 (tie). Charlotte Russe

98 (tie). Charlotte Russe

After some success, the women's clothing retailer filed for bankruptcy in February.

98 (tie). Columbia

98 (tie). Columbia

Columbia is a leader in activewear and sporting apparel.

98 (tie). Great Value

98 (tie). Great Value

Great Value is one of Walmart's popular in-house brands which offers value versions of name-brand items.

98 (tie). NBA

98 (tie). NBA

The National Basketball Association is the North American men's professional basketball league.

98 (tie). Nestlé

98 (tie). Nestlé

Nestlé is the food and beverage company responsible for products like Nesquik and Crunch chocolate.

98 (tie). Olive Garden

98 (tie). Olive Garden

The Italian-style restaurant chain is selling a limited number of Lifetime Pasta Passes that gives holders unlimited pasta forever.

98 (tie). Spotify

98 (tie). Spotify

Spotify took the music industry by storm with its audio streaming platform that gives users access to millions of songs.

98 (tie). Volkswagen

98 (tie). Volkswagen

The German automaker released the Arteon sedan in 2018 to replace the slow-selling Volkswagen CC.

93 (tie). The Children's Place

93 (tie). The Children's Place

The Children's Place specializes in clothing for young kids.

93 (tie). Ikea

93 (tie). Ikea

The Swedish furniture store chain has locations across the globe, many of which feature its signature food court.

93 (tie). Monster Energy

93 (tie). Monster Energy

Monster is a brand of energy drinks.

93 (tie). Nordstrom

93 (tie). Nordstrom

The department store has managed to cultivate customer loyalty with its Nordstrom Card Holders program.

93 (tie). White Castle

93 (tie). White Castle

This fast-food chain made Time's list of the most influential burgers of all time in 2014.

92. Hollister

92. Hollister

Surf-brands have been struggling in general as of late, but Hollister, Abercrombie's surfwear brand, is still beloved by millennials. The chain announced it would close some flagship stores in the near future to cut costs.

89 (tie). Funko

89 (tie). Funko

Funko caters to fan bases across the board with cute bobble-head figurines.

89 (tie). Tide

89 (tie). Tide

Tide detergent pods were at the center of a the tongue-in-cheek "Tide Pod Challenge" that encouraged people to post videos of them eating the non-edible detergent pods.

89 (tie). Ugg

89 (tie). Ugg

As ugly fashion becomes bigger, the furry Ugg boots are making a comeback.

88. Ulta

88. Ulta

In addition to its beauty stores across the US, Ulta runs a successful online store as well.

82 (tie). Champion

82 (tie). Champion

The athletic apparel company has had a resurgence among young shoppers, thanks largely to collaborations with brands like PacSun and Urban Outfitters that produced nostalgia-based collections honoring 1990s fashion.

82 (tie). Hobby Lobby

82 (tie). Hobby Lobby

Though it was embroiled in controversy, just few years ago, Hobby Lobby is still a millennial favorite for arts and crafts.

82 (tie). Lay's

82 (tie). Lay's

Lay's is owned by PepsiCo and makes potato chips in a variety of flavors.

82 (tie). Ross

82 (tie). Ross

The discount store is rising in popularity as more people opt for discount shopping.

82 (tie). Whole Foods

82 (tie). Whole Foods

The Amazon-owned grocery chain is known for its healthy and organic options.

82 (tie). YouTube

82 (tie). YouTube

Anyone can be a star on YouTube, the Google-owned video platform that has helped launch the career of many influencers.

78 (tie). Asos

78 (tie). Asos

The British fashion and cosmetics retailer sells merchandise for men and women and ships to over 200 countries.

78 (tie). Hulu

78 (tie). Hulu

Hulu's streaming platform rivals those of Netflix and Amazon Prime, offering its own original content as well.

78 (tie). J.Crew

78 (tie). J.Crew

In July, the company said it was preparing to take its Madewell apparel brand public.

78 (tie). Xbox

78 (tie). Xbox

The Microsoft-owned brand entices millennials with its innovative gaming systems.

75 (tie). Lucky Brand

75 (tie). Lucky Brand

The denim company also produces T-shirts, shoes, and accessories.

75 (tie). Lush

75 (tie). Lush

Lush makes body, face, and hair products that are 100% vegetarian. Nearly every product in stores is handmade.

75 (tie). Wrangler

75 (tie). Wrangler

Wrangler, the self-proclaimed "authentic American apparel brand," makes denim and western-style clothing.

74. Dollar Tree

74. Dollar Tree

Even as the so-called retail apocalypse rages, discount stores like Dollar Tree have continued to thrive thanks to loyal bargain shoppers.

71 (tie). eBay

71 (tie). eBay

Though eBay has faced mounting competition from Amazon, the e-commerce company continues to attract young shoppers with features like personalized fashion selections.

71 (tie). General Mills

71 (tie). General Mills

General Mills is a multinational food manufacturer with more than 100 brands in more than 100 countries.

71 (tie). Kraft

71 (tie). Kraft

Kraft has long been a fan favorite with iconic products like its boxed macaroni and cheese. Today the company has a robust product portfolio that represents a significant percentage of the average American grocery store.

70. Supreme

70. Supreme

The company drops streetwear that draws lines down New York City streets and sells out online within minutes. Supreme's logo manages to even make a clay brick look cool.

68 (tie). Hot Topic

68 (tie). Hot Topic

The topical store, previously known as a haven for goths, punks, and nerds, has managed to remain a mainstay in the American mall as its peers struggle.

68 (tie). Kellogg's

68 (tie). Kellogg's

Kellogg's is a multinational food company, best known for popular items like breakfast cereal.

67. Publix

67. Publix

Publix is an American supermarket chain that operates in the Southeastern US and is based in Lakeland, Florida.

66. Converse

66. Converse

Nike-owned Converse is an American shoe company that boasts iconic styles like the Chuck Taylor that have found enduring appeal over the decades.

65. Doritos

65. Doritos

Today there are nearly 20 flavors of Doritos — including classics like Cool Ranch and more obscure varieties like Jacked Ranch-Dipped Hot Wings. The tortilla-style chip company is owned by Frito Lay.

63 (tie). New Balance

63 (tie). New Balance

New Balance is an apparel and footwear company, known for both its activewear and everyday styles.

63 (tie). Wendy's

63 (tie). Wendy's

Wendy's is a fast-food restaurant chain with locations in 30 countries around the world.

62. JCPenney

62. JCPenney

Though JCPenney has experienced significant sales struggles in recent years, the department store is working to appeal to younger shoppers with recent efforts like its newly announced partnership with online marketplace ThredUp.

61. HP

61. HP

HP is a software and information technology company that sells a wide range of products such as laptops, desktops, printers, and more.

59 (tie). GameStop

59 (tie). GameStop

GameStop remains a long-held favorite among gaming millennials as their one-stop-shop for consoles, collectibles, and video games.

59 (tie). Reebok

59 (tie). Reebok

Reebok is a footwear and apparel company that sells iconic styles and has partnerships with buzzy celebrities like Gigi Hadid, Ariana Grande, and Gal Gadot.

58. Ralph Lauren

58. Ralph Lauren

Ralph Lauren is a luxury fashion company, as well as the official outfitter for the US Olympic team.

57. LG

57. LG

LG is an electronics company that sells a wide variety of home entertainment products and appliances, including televisions, sound systems, refrigerators, and washing machines.

54 (tie). Forever 21

54 (tie). Forever 21

Forever 21 is a fast-fashion chain known for its low-priced, stylish clothing.

54 (tie). H-E-B

54 (tie). H-E-B

H-E-B is a San Antonio, Texas-based grocery store chain that operates its home state and New Mexico.

54 (tie). Levi's

54 (tie). Levi's

Levi's is an American clothing company, best known for its iconic denim styles.

53. Bath & Body Works

53. Bath & Body Works

Bath & Body Works is one of the strongest performing companies in the L Brands portfolio and sells personal care and bath products.

51 (tie). Hershey's

51 (tie). Hershey's

Hershey's is one of the largest chocolate manufacturers in the world.

51 (tie). Playstation

51 (tie). Playstation

Playstation is one of the most popular video game consoles in the world.

50. Puma

50. Puma

Puma is a German activewear and shoe company that just opened its first North American flagship store in Manhattan.

49. H&M

49. H&M

H&M is a Swedish global fast-fashion chain with more than 4,000 stores in 72 countries.

48. Nissan

48. Nissan

Nissan is a Japanese automobile company.

47. TJ Maxx

47. TJ Maxx

TJ Maxx is a discount goods store with more than 1,200 stores in the US.

46. Pink, Victoria's Secret

46. Pink, Victoria's Secret

Though Victoria's Secret has taken a reputational hit in recent years its Pink collection continues to be a favorite among younger shoppers.

45. Trader Joe's

45. Trader Joe's

The nautical-themed grocery store is famous for its low prices, in-house products, and charming store design.

44. Jeep

44. Jeep

Jeep is an American automobile brand best known for its SUVs and popular models like the Jeep Wrangler.

43. Meijer

43. Meijer

Meijer is a supermarket chain popular in the Midwestern US.

42. Macy's

42. Macy's

Macy's is an American department store which has recently worked to appeal to younger shoppers with new additions like Story, its Instagram-friendly curated pop-up store centered on rotating themes.

41. Chipotle

41. Chipotle

Newport Beach, California-based Chipotle is a fast-casual food restaurant known for its popular foil-wrapped burritos and burrito bowls.

40. Express

40. Express

Express is an American fashion company, with stylish apparel for both men and women, and new programs like Express Style Trial, a monthly rental service.

39. Gucci

39. Gucci

Gucci is a luxury fashion company that routinely tops the charts of hottest and buzziest brands thanks in large part to creative director Alessandro Michele. He is credited with breathing new life into the company when he took the role in 2015.

38. Netflix

38. Netflix

Netflix is a media-services and entertainment company popular that offers unlimited video streaming for a monthly fee. In recent years, the company began rolling a bevy of original programming which has been popular among millennial and Gen Z viewers.

37. Aldi

37. Aldi

Aldi is the eponymously named grocery store of the family-owned German grocery discount store company.

36. Tesla

36. Tesla

Tesla is an American automotive, energy, and technology company, best known for electric cars and solar panels.

42 (tie). Honda

42 (tie). Honda

The Japanese automaker holds a nearly 18% share of the US passenger car — or non-SUV — market.

42 (tie). Marvel

42 (tie). Marvel

The comic book and entertainment company is responsible for millennial movie hits surrounding characters such as Iron Man and Spider-Man.

33. Sephora

33. Sephora

Sephora carries a multitude of different beauty brands and products, including its own label.

32. Best Buy

32. Best Buy

The electronics retailer has a partnership with Apple, which allows customers to get their Apple products repaired at every Best Buy location in the US.

31. Jordan

31. Jordan

The Jordan brand's collaboration with Nike has yielded sneakers that can resell for as much as $20,000.

30. Vans

30. Vans

The classic Vans Ward was one of the best-selling sneakers in the first half of 2019.

29. Ford

29. Ford

The American automaker sells luxury cars under the Lincoln brand.

28. Taco Bell

28. Taco Bell

In addition to a cult following, Taco Bell recently opened a pop-up hotel and resort in Palm Springs, California. It sold out within minutes.

27. Chick-fil-A

27. Chick-fil-A

Chick-fil-A is the third-largest fast-food chain in the US by sales. The company is family-owned and reliant on Christian values.

26. Dr. Pepper

26. Dr. Pepper

Dr. Pepper appeals to millennials with its smooth taste.

25. American Eagle

25. American Eagle

The teen retailer has had great success with Aerie, its body-positive undergarments brand that has become a formidable rival for Victoria's Secret.

23 (tie). Kroger

23 (tie). Kroger

Kroger is the largest grocery chain in the US. The chain has 2,764 stores and an e-commerce channel for online orders.

23 (tie). Victoria's Secret

23 (tie). Victoria's Secret

Victoria's Secret has been battling an image that it has not changed enough for current consumer tastes.

22. McDonald's

22. McDonald's

The fast-food chain is one of the most recognizable restaurants in the world, serving up classics like the Egg McMuffin and Happy Meals.

21. Chevrolet

21. Chevrolet

Colloquially referred to as Chevy, the car-maker is famous for its pickup trucks.

20. Kohl's

20. Kohl's

Kohl's sells everything from home-goods to clothes. It recently announced a partnership with Amazon to accept returns for the e-commerce retailer in all its stores, which helped boost store traffic.

19. Old Navy

19. Old Navy

Once the sister company to Gap, Old Navy announced in February that it would be splitting off from the less profitable company after it reported soaring sales in 2018.

18. Toyota

18. Toyota

Toyota has a lot of popular cars in its catalog, but the automaker recently garnered attention when it revealed its interesting lineup of vehicles that will be used in the 2020 Tokyo Olympics.

17. Under Armour

17. Under Armour

Under Armour has recently hit a rough patch, spurred by a failure to hit certain revenue forecasts. However, the innovative sports-wear company has still found a niche in the hearts of millennials.

16. Starbucks

16. Starbucks

At this point, Starbucks is probably synonymous with millennial culture. This year, the coffee chain launched its famous Pumpkin Spice Latte at the earliest release date ever, on August 27.

15. Costco

15. Costco

There's no better place to pick up a six-month supply of Craisins than Costco, the fan-favorite, membership-based wholesaler.

14. Disney

14. Disney

Beyond its theme parks, Disney is rising in the ranks of entertainment. The company is even entering the streaming wars with its own streaming service, Disney+.

13. Sony

13. Sony

The Japanese electronics and gaming company is responsible for the Playstation.

12. Nintendo

12. Nintendo

The company's Nintendo Switch console has helped the brand soar among younger consumers with its mix of nostalgia and innovative gaming.

11. Microsoft

11. Microsoft

Microsoft's Xbox gaming systems likely keep millennials in love with the brand.

10. Pepsi

10. Pepsi

Pepsi is the longstanding rival to Coca-Cola. The company recently announced
it would launch the first-ever nitrogen-infused soft drink called Nitro Pepsi.

9. Coke

9. Coke

Coke or Pepsi? In this case, Coca-Cola takes the gold by just one rank. The soft drink is one of the most iconic sodas in the world, sold in all but two countries.

8. Adidas

8. Adidas

Falling only behind Nike, Adidas is another popular shoe-maker and athletic-wear company known for its classic Stan Smith sneakers and collaborations with artists like Kanye West.

7. Google

7. Google

Google is the top search engine. It's no wonder the word itself has colloquially and commonly been transformed into a verb meaning to look up a piece of information.

6. Samsung

6. Samsung

Samsung is more than the counterpart to Apple — the company's sleek smartphones have some millennials ditching iPhones without looking back.

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