RIL to take over TV content distribution business by 2017
"Reliance Jio Media Private Limited, a subsidiary of
Reliance is developing the Jio brand as an integrated business that would be capable of offering a blend of services like telecom, high-speed data, digital commerce, media and payment services. With the permit granted to Reliance Jio (RJIL), experts are expecting it to give a tough competition to Hathway, IMCL, Siti Cable Network and
In a series of agreements, the company has acquired control of media house Network18, which has 17 news channels including
What makes the competition even more difficult for other TV content distributers is the fact that Jio is now present in all of the 29 states, with a physical presence in nearly 18,000 cities and towns in the country. Not just this but, the wireless footprint also covers over one lakh villages. The company is expected to 100% national coverage within the next three years.