Rule the stock market with India’s first ever Robo-Advisors

Citizens of the world are becoming money-smart, investing in stocks, mutual funds and equity. With growing investment profiles, risk of losing out money in the market due to miscalculation of its state is also increasing. It happens more than often that a customer invests in equity for a period of 6 months. As the markets are volatile which he did not know about, he will not make any money from the market and eventually will run away from further investments saying stock market is not the right thing to do. If only somebody had told him about his risk profile, he would have enjoyed the benefits of investing in that particular asset. Not many can master the nitty-gritty of the stock market. Here enters financial advisors to the rescue, who will read the market accurately and advise you when to invest and in what to invest. But there’s another big loophole in this whole scenario. How do we ensure a 100% accurate and unbiased financial advisor?

Taking this as their problem statement, AdviseSure started ‘Robo-advising’, the first of its kind in India. It advises people using technology.

What is it?

As a bionic advisor, ‘Advisesure’ uses specialized advice software to create investment recommendations for clients based on age, risk tolerance, assets, income and other factors. Once the system generates results, the bionic advisor injects the human element into the advice service.

Advisesure offers unbiased Personal Finance and Financial planning advise across product category including Mutual funds, Capital market, Shares and Stocks, SIPs, Tax saving schemes etc. The firm offers these services at a nominal fee of rupee 1 per day.

The investment advice is further reinforced by Advisesure’s strategic and ‘lifestages’ approach towards Tax minimization, Wealth protection and Risk Protection, thus giving clients a holistic solution to all their financial needs and investing lifecycle.

How does it work?

First 35 odd different kinds of portfolios of customers have been made in terms of different customer profiles. When a customer seeks the help of AdviseSure, a psycho mapping of the risk profile of the customer is done with the existing profiles.

“The idea is to give a 360 degree view of his finances and help him in seeking goals to become financially independent. Our aim was to use technology to deliver a product at a reduced cost,” said Abhimanyu Sofat, co-founder of AdviseSure.

This unique advisor of India plans to exted their services to real estate too in the near future.

“We plan to advice on questions like whether one should buy a house or stay on rent?” he said.

(Image credits: advisesure)