Snapdeal to foster employment in rural India

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Rural India has immense talent in very large numbers that can be unlocked by the growing online marketplace in the country. With an aim to foster skill development and employment opportunities in rural Indian communities, the popular e-tailer has joined hands with IndiVillage, a social enterprise that works on creating economic opportunities for women and youth in rural India.

IndiVillage runs a rural BPO, wherein it provides training and employment on information technology functions like data entry operations, online cataloging, content management, image tagging and transcription services among others.

Sellers on Snapdeal can cost effectively outsource their imaging tagging, transcription and content development for product descriptions to IndiVillage under this partnership.

Speaking about this partnership, Kunal Bahl, co-Founder & CEO, said, “We are constantly looking at partnerships that let us marry our business goals while creating quantum impact for our country and society. Rural India has immense talent in very large numbers that can be unlocked by companies like ours and thus, giving us the opportunity to make our growth story more inclusive.”

As the Indian e-commerce industry is at the confluence of ‘Make in India’ and ‘Digital India’ and is set become a $100 billion industry in the next five years.

Commenting on this Ravi Machani, Founder & CEO, IndiVillage said, “We believe that participation from a young technology leader like Snapdeal will intensify the cause of digital inclusion and community development in rural India”.

India has 600,00 villages and there is a need of 600,000 entrepreneurs to each adopt a village.
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