TVS Prepares To Increase Market Share In Scooter Segment This Fiscal
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India’s leading two-wheeler manufacturer With the launch of
According to JS
“The scooter range has been positioned to address different segments, such as Jupiter for male, TVS Wego as a sleek two-wheeler for husband/wife and the Scooty for young women,” said Srinivasan.
In addition to this, TVS also plans to unveil two more motorcycles-- a commuter segment bike and another in the performance category--during the year.
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Last year, the company sold about 17.5 lakh two-wheelers in the domestic market and expects this number to surpass 22 lakh mark.
It is worth mentioning that the scooter segment is growing at a higher rate than the two-wheeler industry. The growth in the segment last year was 24% and in the first five months of this fiscal it was 30%, double than the growth in the two-wheeler industry.
(Image: TVS)
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