Benefit Hoola Matte Bronzer is a totally matte and blendable bronzer that gives even the fairest of skin tones a natural sun-kissed look.
Benefit Hoola Matte Bronzer appears time and time again on "best bronzer" lists, and for very good reasons.
It's 100% matte, blendable, pigmented, and super versatile. I'm quite fair so I use a light hand, but haven't had any issues with veering into spray tan territory. For those who are extremely fair, the brand has launched Hoola Lite, which is lighter in both the shade and pigmentation departments.
While not as cool-toned as contouring powders, Hoola does work well for creating shadow and depth under your cheekbones, as well as imparting a wash of color across your cheekbones, jawline, and forehead.
"Benefit's Hoola is milled so super fine that you can swish it all over the face without the fear of muddy-looking patches," writes Byrdie. Editors at TotalBeauty, Vogue UK, Marie Claire, StyleCaster, and Best Products are also fans.
The bronzer has an average 4.5 rating at Sephora based on 2,800+ reviews.
Pros: Matte finish, multiple shades for various skin tones, buildable, good for contouring
Cons: Small amount of product in pan, included brush is low quality