In April, Nordstrom opened a new men's store in New York that combines in-store services such as tailoring, shoe shining, and food with high-tech digital ordering and returns systems.
Customers can choose to buy items online and pick them up in-store, or reserve up to 10 items in advance on the Nordstrom app and have them ready and waiting to try on in the store's fitting room.
There is also a handy returns system by the entrance of the store that allows shoppers to nip into the store, scan their receipt, and insert the items into a box.
"The level of transparency you have for fashion — where you can buy it, where you return it — has never been greater. You're really in control as the customer. As merchants, we need to have that functionality, that capability, otherwise, literally in seconds you can go somewhere else," Blake Nordstrom, the company's co-president, told Business Insider at the store opening in April.