This new poll shows why Jeremy Corbyn will never win a general election
Peter Nicholls/Reuters
The polling firm's latest publication, "Dead centre: redefining the centre of British politics", shows 45% of Brits identify with the "centre," more than any other political leaning.
In political terms, the "centre" is the ideological space occupied by people with moderate views who sit more or less equidistant between the left and right wing.
Just 10% of people described themselves as "left-wing." However, over 62% said they felt Corbyn was a left-wing candidate (excluding don't knows). The problem is clear: most people don't feel that Corbyn represents them.
Here is a breakdown of the results in full. As the charts show, the British centre-ground is thriving. The "centre", "centre-right", and "centre-left" accounts for a massive 77% of people.
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Just a tenth of Brits described themselves as left-wing but nearly two-thirds described Corbyn in these terms. Compare this to Tony Blair, who won three consecutive general elections as Labour leader. Just over 69% described Blair as centre, centre-right, or centre-left - he was an election-winning machine because he had huge appeal with the centre-ground.
The graphic below highlights how Corbyn and Blair's were viewed completely differently by respondents, despite being leaders of the same political party. It's also worth noting how Sadiq Khan, whose victory in this year's London mayoral contest made him Labour's most senior elected politician, resonates strongly with the British centre-ground.
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