Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.
A bunch of tech companies are suddenly having parties with a theme of 1920s-style excess
A bunch of tech companies are suddenly having parties with a theme of 1920s-style excess
Biz CarsonDec 14, 2015, 23:11 IST
Advertisement
The Great Gatsby TrailerThere must have been a run on flapper dresses and fedoras in Silicon Valley this holiday season.
At least four of the major tech companies in the Bay Area all had the same theme for their holiday party: the "Roaring 2os."
That period of high-flying excess and the idle rich was memorialized in F. Scott Fitzgerald's "The Great Gatsby," and it seems to be the inspiration for this year's holiday season.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Most of these parties featured the same sparkly extravagance that marked that time period right before the Great Depression.
Pinterest and Google's marketing team rented the same space to throw the same party.Google's marketing party even hired a specific Gatsby event group (it's that much of a thing now). Pinterest also played up the speakeasy theme with the alcohol clearly flowing.Even Yahoo was in on the game, reportedly spending $7 million on its Gatsby-themed party on Pier 48 in San Francisco. There's some irony in the popularity of this theme this year.The 1920s were the previous peak of income inequality in the United States, as measured by the percentage of income earned by the top 0.1% of earners. That peak has been passed in the current post-recession era, according to a 2013 study conducted by UC Berkeley:http://elsa.berkeley.edu/users/saez/saez-UStopincomes-2012.pdfAnd in the San Francisco Bay Area, at least, a lot of people blame tech companies and their employees for driving up real estate prices and rent, which is driving poorer people out of the city. The Roaring 20s ended with the market crash of 1929, leading to the Great Depression.It's obviously not a sign of a terrible things to come at all these companies, but some analysts are making the argument that lavish excess should not be spent by companies (read: Yahoo) that are in financial trouble.
