"We often get the question how creative should you be when you're writing your essays to business school," Gallogly said.
"Should your first sentence be, 'Call me Ishmael,' or, 'It was a dark and stormy night,' or, 'It was the best of times, it was the worst of times?' You don't necessarily have to have a headline or a grabber."
Instead, Gallogly said that it's most important ensure you stay on message for the prompt.
"I always say 'AQA:' Answer the question asked," he said. "Respond to the prompts, do it completely. "That said, make sure you get across who you are in this essay."
Finally, convey yourself and your goals clearly. "I would treat this a little bit more like if you are presenting a business case on yourself and you are providing almost an executive summary as to who you are, what you're about, and why you're going to business school," he said.