A famous dog stole the show at Facebook's F8 developer conference - here's everything you need to know about Instagram star Jiff Pom, who has 26 million fans

Katie CanalesMay 2, 2018, 02:30 IST

Justin Sullivan/Getty Images

Facebook CEO Mark Zuckerberg enlisted the help of Instagram star Jiff Pom to unveil Instagram's new augmented reality filters at Tuesday's F8 developer conference.

Jiff Pom, short for Jiff the Pomeranian, wasn't on stage long but that doesn't mean we weren't all basking in his cuteness and wondering who the furry guy is.

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Take a look below to meet Jiff Pom.

See A famous dog stole the show at Facebook's F8 developer conference - here's everything you need to know about Instagram star Jiff Pom, who has 26 million fans >>

On Tuesday, he helped Zuckerberg and company demonstrate Instagram's new AR Camera Effects platform.

In his keynote speech, Instagram execs said that users will be able to build and share face filters and effects.

He's starred in the video for Katy Perry's "Dark Horse" and ads for Target and Banana Republic.

Source: Time

And he won Nickelodeon's People's Choice Award for Favorite Instagram Pet in March.

Just one with 26 million social followers.

Instagram: How would you describe your personality? @jiffpom: Social butterfly. 🦋 #NationalPuppyDay https://t.co/dHJzN0fihK pic.twitter.com/jMPTcPEs1L

— Instagram (@instagram) March 23, 2018

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A famous dog stole the show at Facebook's F8 developer conference - here's everything you need to know about Instagram star Jiff Pom, who has 26 million fans

On Tuesday, he helped Zuckerberg and company demonstrate Instagram's new AR Camera Effects platform.

He's starred in the video for Katy Perry's "Dark Horse" and ads for Target and Banana Republic.

And he won Nickelodeon's People's Choice Award for Favorite Instagram Pet in March.

Just one with 26 million social followers.