A Xiaomi event invitation versus an Apple event invitation
Apr 21, 2015, 19:28 IST
Xiaomi, the Chinese startup that sells more phones in that country than anyone else, is often referred to as the "Apple of China."
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And with good reason.
Like Apple, it has a loyal fan base that rushes to buy phones and other products as soon as they're announced. Xiaomi also has a history of borrowing Apple's phone designs and marketing tactics.
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The latest example of that comes from Xiaomi's invitation for the launch of its next phone on April 23. It looks like this:
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Which is remarkably similar to the invitation Apple sent in March for its Apple Watch event:
