From the beginning, it seemed obvious that Amazon wants to imitate sites and magazines that consumers might associate with being more high-fashion. Items were assorted into collections, like the 4th-of-July-themed "American Remix."
Once I clicked into a collection, however, it was a mishmash of brands and different kinds of products.
Amazon pointed out which items were from its private-label brands, which have been an area of focus for the company as it grows out its apparel business.
Having dresses, shoes, and crossbody bags all together might be helpful for a shopper who isn't quite sure what they're looking for ...
Not every piece of apparel is eligible for "try-before-you-buy" with Prime Wardrobe. You'll want to keep an eye out for this designation.
On other product pages, I was prompted to add to my "Prime Wardrobe Cart" rather than the typical cart.
The checkout page reminded me that my card would not be charged until I designated the pieces I would want to keep.
My box had everything I had ordered — plus a shirt I hadn't. The mystery shirt didn't appear on my receipt, and it wasn't even in my size.
One obvious downside to shopping for clothes online is that it's not always obvious what the quality will be like. This dress, for example, was a lot flimsier than I would have ordinarily bought.
After I tried everything on, I decided to stick with the romper and the shoes. My order total updated accordingly. At this point, I wasn't sure what to do with the mystery shirt.
It appears to be a common enough problem that Amazon's customer-service page has a dropdown option for it. I ended up just putting it in the box and shipping it back with the rest of my items.
Overall, Prime Wardrobe was easy to use, and everything arrived on time and in good shape. However, considering that you can usually return most clothing items you buy online, I'm not sure it offers enough of an advantage that I would use it on a regular basis. Plus, the fact that you still select each item yourself meant it wasn't very different from the usual Amazon shopping experience.
