Amazon just opened its first brick-and-mortar location in New York City - take a look inside
Tucked inside The Shops at Columbus Circle in Midtown Manhattan, the physical location uses millions of Amazon customer ratings and reviews as its guide to providing customers with a unique shopping experience.
The store - which sells mostly books and some electronics, like the Amazon Echo - doesn't have traditional price tags, and it only stocks books that have earned an average rating of 4.5 stars or above online.
Ahead, take a look inside the brand-new store.