An unlikely contender beat out Chipotle and Taco Bell as America's favorite Mexican chain
The chain received the top spot in the fast-casual Mexican category in Harris Poll's annual EquiTrend Study. This is the second year in a row Moe's has been crowned the Mexican champion in the study, which asks respondents to rate brands based on familiarity, quality, and how likely they are to consider purchasing its items.
"Moe's has a unique tie to pop culture and knack for engaging customers that's appealing to its core consumer," Joan Sinopoli, vice president of brand solutions at Harris Poll, said in a statement.
Moe's beat out the one-time category favorite Chipotle, which led the Mexican sector from 2013 to 2015. The chain has struggled to make a comeback in the poll since its E. coli scandal in late 2015.
Baja Fresh Mexican Grill and Taco Bell also beat out Chipotle, coming in the No. 2 and No. 3 spots in the category, respectively.
Moe's was founded in 2000, in Atlanta, Georgia.
The chain is known for its free chips and self-serve salsa bar. Moe's menu is full of cultural references, like the "Art Vandalay" vegetarian burrito.
The chain's name isn't an ode to a man called Moe - it's an acronym for "Musicians, Outlaws and Entertainers," Mental Floss reports.
In a review comparing Moe's and Chipotle, Business Insider's Hollis Johnson noted that there was one area where Moe's easily defeated its rival: queso.
"It's rich and savory, and I have no idea what's in it apart from cheese," Johnson writes.
Today, Moe's has more than 600 locations worldwide.
NOW WATCH: This smart watch has mechanical clock hands
- People intolerant of other religions are more likely to reject science, study asserts
- 7 reasons why cucumber can be your summer weight loss friend
- 8 refreshing kulfis you must try this summer
- Adani Enterprises Q4 net falls 37%; incubating businesses show strong momentum
- India, New Zealand hold Joint Trade Committee meeting to deepen relations
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market