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Apple Acquires A Social Media Analytics Company For ~$200 Million

Jay YarowDec 3, 2013, 03:22 IST

Getty Images/Kevork DjansezianApple CEO Tim Cook with Apple's Internet VP Eddy Cue

Apple has acquired Topsy, a social media analytics company for ~$200 million, the WSJ reports.

This is a strange acquisition for Apple, which tends to focus more on hardware and software.

Topsy is one of the companies paying for access to Twitter's firehose of data. It analyzes tweets looking for trends.

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The Journal doesn't seem to know what Apple is planning for Topsy, but it suggests Apple will use Topsy for improving advertising in iTunes Radio, Apple's streaming radio service.

We're stumped too, we have no idea what Apple is going to do with this one.