+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Apple is making a big move in its plan to kill cable, report says

Jul 14, 2015, 20:36 IST

Robert Galbraith/Reuters

Apple is expected to debut its own TV-streaming service this fall, and a new report from the New York Post suggests the company is in the process of overcoming one of its biggest hurdles in doing so.

Advertisement

One way Apple hopes to differentiate itself from other TV-streaming services is by offering content from local networks. Apple wants you to be able to stream live local channels on any device, the Post reports, echoing a report from Re/code earlier this year.

This would give Apple's service an edge over competing options that offer only broad TV shows from various cable channels.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The problem, however, is that broadcasters such as ABC, NBC, CBS, and Fox don't control the feeds of their affiliates that offer that local content. Apple has reportedly asked those broadcasters to obtain those rights from affiliates before Apple moves forward with its TV service, the Post says.

Now networks are getting close to tying up those deals. To persuade their affiliates to sign on, the networks are telling them they will get a slice of the added revenue Apple's new TV service is expected to generate.

Advertisement

That doesn't mean there aren't any obstacles moving forward. Apple is trying to force its notorious "30% tax" on TV partners too, meaning they would have to fork over 30% of the subscription fee to Apple if they buy it through the App Store, the Post reports.

Apple is aiming to release its TV-streaming service in the fall, The Wall Street Journal first reported in March. It could cost between $30 and $40 a month and will reportedly launch on multiple platforms.

We've reached out to Apple for comment.

NOW WATCH: This animated map shows how religion spread across the world

Please enable Javascript to watch this video
Next Article