Billboards are going to start tracking you using your phone
Feb 29, 2016, 23:03 IST
Your browser doesn't support HTML5 video.
kalturavideoplaceholderAT&T has paired up with Clear Channel Outdoor on a new billboard endeavor using new technology called Radar. The billboards will be able to track the phones of passersby to monitor how effective the advertising is.
Produced by Emma Fierberg
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Follow BI Video: On Twitter