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Blue Apron is slipping after laying off hundreds of workers

Oct 19, 2017, 19:20 IST

Blue Apron

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Shares of Blue Apron are down 3.21% at $5.13 a piece after the company announced it would be laying off 6% of its workforce, or about 300 employees.

Blue Apron announced a "company-wide realignment of personnel to support its strategic priorities" in an 8-K submitted to the SEC on Wednesday. The company plans spend $3.5 million on severance packages.

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The layoffs included both positions in the company's corporate offices and fulfillment centers, according to the filing.

"Our leadership and Board did not take this decision lightly, and I want to assure you that we believe it was necessary as we focus the company on future growth and achieving profitability," CEO Matt Salzberg said in the letter.

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Blue Apron went public on June 29 on this year and priced its first shares at $10. The company has been struggling since its initial public offering, with shares down 49% since.

The meal-kit company went public in the shadow of Amazon's $13.7 billion deal for Whole Foods, which many analysts speculated was a move by Amazon to take market share from Blue Apron's business. Amazon has since launched its own meal-kit tests since buying Whole Foods.

Blue Apron reports its third-quarter earnings on November 2 and said the majority of the severance costs will fall in the fourth quarter.

Read more about the recent layoffs here...

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