Brick-and-mortar retail stores shine again as online sellers avoid heavy discounts
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There was a time when brick-and-mortar retail stores were in deep trouble, because of the newfound love that customers had developed for online shopping, or should we say the discounts offered online. However, with online sellers avoiding deep discounts to shore up their finances, customers seem to come back to the brick-and-mortar retail stores, bringing back their days of glory.Same-store sales were at their highest in four years in the last quarter of 2015, as people came looking for aggressive promotions and strong demand for fresh merchandise.
"The competition intensity has no doubt reduced vis-a-vis online,"
While
In 2014,
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Also, having hitting the buy button all these years, consumers also have come to understand that low online prices mean out-of-season merchandise or old stock from brands.
However, this doesn’t mark the end of online shopping in India. For example, Amazon sold more goods in the end quarter than it did in all of 2014. The retail space has enough market for both online and offline products.
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