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To achieve the black coloring, Burger King dyed the buns and cheese with bamboo charcoal and mixed the meat with black pepper.
The burgers, which hit Burger King's Japan locations on Sept. 19, are selling for approximately 690 yen ($6.40) and 480 yen ($4.50).
Reviews of the new menu items are mixed. "If you can get past the shocking color, it's not bad," writes the Associated Press.Customer Julien Tirode told the AP, "I'm a little disappointed because to me, it has no special taste or anything. Yes, the burger is black, the cheese is black, there's little black stuff in the meat, but (other than that) that, there's nothing special to me."
