Business Insider Is Hiring A Web Analytics Manager
Business Insider
Business Insider is looking for an experienced Web Analytics manager to join our marketing team in New York City. This is a senior analytics role for a candidate with several years of experience in Web and marketing analytics.
What You'll Do?
Responsibilities include:
- Primary source and resource for marketing analytics including web, mobile (apps and web), social , email, and cross-platform reporting
- Manage regular reporting (daily, weekly, monthly) for Marketing and Edit
- Collaborate with all departments defining metrics, KPIs, dashboards, reports, etc.
- Handle ad-hoc queries and custom reports from all areas
- Manage relationships with vendors and consultants related to analytics (Google Analytics, Chartbeat, Email, etc.)
- Collaborate on testing and optimization efforts (A|B tests, landing pages, marketing campaigns, etc.)
- Contribute to audience segmentation, yield optimization and other media optimization efforts
- Provide ad-hoc insights to management regarding both internal data and industry trends and news
Who Is Right For The Job?
The ideal candidate will have:
- At least 3-4 years of hands on marketing analytics experience including:
- Web analytics software (GA, Omniture)
- Building reports, dashboards
- Testing and optimization
- Training and guiding various business areas (edit, sales, etc.) on analytics
- Experience with campaign management and analysis (display, CPC) desired
- Experience in advanced analytics areas (SQL, data warehouse, big data, data visualization, etc.) desired
- Bachelors degree
- A knack for finding ways to add value and provide "aha!" insights
- An entrepreneurial mindset
What Is Business Insider?
Business Insider is a fast-growing business media company that was built for the digital age. Launched in 2007, the site offers real-time coverage of tech, finance, and general business news. BI reaches the next generation of business leaders.
Let's Get Started
This opening is immediate and is based out of our New York City office (no remote work or relocation assistance). To apply, please email a resume and short cover letter to mktgjobs@businessinsider.com. Thanks in advance.
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