+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Consumers are taking more shorter trips through the year says OYO

Aug 10, 2022, 12:05 IST
Business Insider India
Consumers are taking more shorter trips through the year says OYOBCCL
  • OYO has recommended customers to use the ‘Pay At Hotel’ feature to pay at the time of check-in.
  • OYO also noted that 95% of Indian travelers prefer domestic trips over international locations.
  • Hill stations are the most popular destinations this monsoon, with Ooty, Lonavala and Munnar raking in maximum travel intent.
Advertisement
Indian travelers have now switched to more frequent shorter domestic trips instead of planning elaborate yearly trips, as per a report by OYO. The budget hotel chain’s monsoon report also said that consumer demand to travel is seen throughout the year.

“In 2022, we’re seeing a shift in traveller mindset to pre-lockdown times. We’re observing more and more consumer demand to travel throughout the year, for shorter trips. This monsoon, as per our findings, consumers are looking forward to traveling to scenic destinations and making the most of the rains, closer to nature,” Shreerang Godbole, SVP of product & chief service officer, OYO said.

Even in August, with its three long weekends, over 50% of the respondents noted that they would take trips that last anywhere between one and three daysdays. Meanwhile, 33% have been thinking of a week-long trip all thanks to flexible remote and hybrid work.

The company slashed prices on stays for the long weekends between August 8 to August 21, with tariffs starting at ₹399. It recommended customers to use the ‘Pay At Hotel’ feature to book their stays now and pay at the check-in time at the hotel.

“This year, Raksha Bandhan and Independence Day, could be clubbed together giving consumers the leeway to take that much needed trip with family, friends or even enjoy some quiet time travelling solo. This year has been all about travel aspirations and our campaign is an ode to the unexplored domestic destinations of India,” Godbole had noted.

Advertisement

The company’s previous report also noted that 95% of Indians now prefer domestic trips over international ones. Its Monsoon Travel Report 2022 also found that 50% of its respondents are keen to take a monsoon trip beyond city-limits.

The report also noted that hill stations like Ooty, Lonavala, Munnar, Shillong and Coorg are the most popular destinations this monsoon. Uttarakhand was another popular destination among travelers. Nearly 40% of the people choosing these destinations are looking for accommodation in scenic locations with hill or lake views.

SEE ALSO
MSME credit demand jumps 60% from pre-pandemic levels – a sign of rebound in economic activity
Indian diamantaires want to make lab-grown diamonds a woman’s best friend
Adani Wilmar’s Angshu Mallick on edible oil prices, rural consumption patterns and outlook for Q2FY2
Next Article