BuzzFeed Will Buy Its 700+ Employees Apple Watches If They Hit A Reasonable Goal - That's About $245,000
Peretti tells Business Insider that his company is profitable.
It's especially impressive considering Buzzfeed lost its president and advertising mastermind, Jon Steinberg, earlier this year after turning down a substantial acquisition offer from Disney.
To incentivize the staff for an even bigger 2015, Peretti told his 500+ employees that they'd all receive Apple Watches if Buzzfeed hits 200 million unique visitors and 750 million video views in a single month.
If Buzzfeed buys the cheapest Apple Watch (there will be three models) for all 700+ employees, it could spend a minimum of $245,000. Apple Watches will start at $350.
From Peretti's memo:
Earlier this year we passed $100 million in revenue for the year. This is a huge milestone and amazing accomplishment!
Now we are in striking distance of two other huge metrics: 1) The BuzzFeed site is poised to pass 200 million monthly unique visitors for a calendar month 2) BuzzFeed Motion Pictures is close to 750 million views in a calendar month
If we hit 200 million UVs and 750 million video views, on the *same* month, we will celebrate by buying all BuzzFeed employees worldwide an Apple Watch.