Founder and CEO, Well Traveled
How my definition of success has changed: My founder and I recently launched a travel company and we weren't sure whether we should launch given the current environment, but after a lot of careful consideration we decided we wanted to try to be a bright spot in people's day. We soft launched with an open, honest, and heartfelt message to our community and it turned out to absolutely be the right thing for us to do. They loved the happy break from the news and the opportunity to sit back and reflect fondly on a recent trip, or daydream about a trip they'll take when we can travel again safely. While it wasn't the splashy launch we had planned, it was thoughtful and resonated with our community.
How my approach to work has changed as a result: Our goal is to help our members explore the world from their living room. We're adjusting our content strategy to ensure the content we're putting out is timely and relevant to what our members are going through right now. Rather than talking about summer trip planning, we're talking about our favorite trips of summer's past or building a travel bucket list. During this time of uncertainty, what we still know for sure is travel inspires us, connects us, and humbles us, and we want to keep that spirit alive for our members.