+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Did You Notice These 21 Companies Changed Their Logos This Year?

Aug 21, 2014, 01:20 IST

AirbnbLast month, Airbnb changed its logo to a symbol it calls the "Bélo," meant to convey that Airbnb is not so much a company as it is a community of people who feel a sense of belonging when they stay with one another.

Advertisement

Alas, the internet mostly ignored the company's strategic branding once people began to point out that the new logo looks like both the male and female reproductive organs.

While companies like Reebok and Foursquare joined Airbnb in completely rebranding themselves this year, others, like Google and Cadillac, opted for more subtle changes to their logos.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Next Article