+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Drake's new album just broke a streaming record

May 9, 2016, 20:11 IST

Apple

Songs from Drake's new album "Views" were streamed over 245.1 million times in its first week - a new record, according to Billboard.

Advertisement

The previous record was held by Beyonce's "Lemonade," which racked up 115.2 million streams in its first week.

The streams, combined with traditional album sales, helped Drake top the Billboard album charts for the sixth time in a row, and made "Views" the best-selling album by a male artist since Justin Timberlake's album "The 20/20 Experience."

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

"Views" is currently the best selling album of 2016 with 1.04 million equivalent album sales, and has had the best week of album sales since Adele's "25" which sold 1.19 million times during its fifth week of release.

Streaming is becoming an ever greater force in the music industry, just three months ago Kanye West's album "The Life of Pablo" became the first album to top the charts largely because of streaming sales. "Views" may hold the record for right now, but it may not for long.

Advertisement

NOW WATCH: There's a Keurig-inspired machine that makes individual tortillas

Please enable Javascript to watch this video
Next Article