Drink For A Cause: ONEHOPE Wine Comes To India
Sep 25, 2013, 15:45 IST
The high-flying and party circuits love their wines, and they might just drink more if it is for a cause. Spice Global, who also owns the popular Indian mobile brand Spice Mobiles, has struck a deal with ONEHOPE to bring its charity-driven bottles to the Indian and the Asian shores. This particular brand of wine will be available to exclusive bars and clubs who have partnered with the Spice Global Pangaea Club.
The Southern California company from USA – ONEHOPE Wine donates half the profit from each bottle sold to various causes such as breast cancer awareness, AIDS prevention, autism research and childhood hunger. The company was created with the goal of selling quality wines and contributing to major charities around the world. Spice Global will be one of its premiere partners here and the same module will be followed for the Indian and the Asian legs, with part of the sale going to various charities.
Since the induction of ONEHOPE Wine in 2007, the company has managed to raise over USD 1 million for a range of non-profit organisations. Hopefully, with the tie-up in place, Spice Global will introduce the wine manufacturer to some of the Indian causes as well. One can expect the bottles to reach the bars and clubs by the year-end.
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The Southern California company from USA – ONEHOPE Wine donates half the profit from each bottle sold to various causes such as breast cancer awareness, AIDS prevention, autism research and childhood hunger. The company was created with the goal of selling quality wines and contributing to major charities around the world. Spice Global will be one of its premiere partners here and the same module will be followed for the Indian and the Asian legs, with part of the sale going to various charities.
Since the induction of ONEHOPE Wine in 2007, the company has managed to raise over USD 1 million for a range of non-profit organisations. Hopefully, with the tie-up in place, Spice Global will introduce the wine manufacturer to some of the Indian causes as well. One can expect the bottles to reach the bars and clubs by the year-end.