Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Everything You Need To Know About Google's New Deal With The NFL

Dave SmithJan 26, 2015, 22:20 IST

Google and the National Football League have finally reached a new deal for video distribution, according to Re/code. Here's what you need to know:

NFL highlight clips will now show up in YouTube and Google search results
Google will now provide information about NFL games in its "OneBox" results format it uses for sites like Wikipedia, including kickoff times, schedules, and scores
Google will sell ads against those YouTube clips and OneBox league information, sharing that ad revenue with the NFL
Google will also promote the NFL on YouTube and elsewhere on the web, pointing to NFL.com when possible

The search giant has many similar deals with the other major pro sports, including basketball, baseball, and hockey. It also offered World Cup information in its OneBox format last summer, guiding readers to visit ESPN's website. You can learn more details of the deal, as well as some previews of what the OneBox results will look like, over at Re/code.