Facebook's new tool for talking about sports events failed to keep up with the Super Bowl

Sports Stadium, the tool Facebook built to capture some of the sports-related chatter that happens on the site, had a bad Super Bowl as the hub failed to keep up with the game. 

The 50th anniversary game, which ended in a win for the Denver Broncos, was watched by tens of millions of people, many of whom shared opinions, jokes, and general chatter on social media.

Conversations around sports events, especially the NFL, have historically happened on Twitter, and Facebook wanted to take some of that. Over 28 million tweets were sent during the 49th game last year, according to Twitter, up from 24 million in the previous year.

The immediacy of Twitter, driven by the chronological feed, is part of the reason so many people flock to the service during the game. Sports Twitter, a sub-section of the larger network, is "changing the way we watch sports," according to The New Republic. 

For the first 11 minutes of the Super Bowl game, Facebook had no trending topics related to the event, according to Danny Sullivan, an editor at MarketingLand. 

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