Five Guys' franchisees founded a grilled-cheese shop - and now it's going national
Hollis Johnson
And now that grilled-cheese concept Melt Shop has comfortably ensconced itself in Manhattan, it's looking to expand.
The chain's parent company, Aurify Brands, is no stranger to scaling up.
With a massive Five Guys franchise group in New York, Melt Shop has some serious experience behind it.
There are plans to double the chain's location count after netting $22.5 million in Series B funding this past fall; there are already several in the greater New York area, as well as a new store in the Mall of America in Minnesota.
Melt Shop has four locations in Manhattan, so I decided to head over to one to see what the chain is like.
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