Flipkart is Number 1 amongst India’s Most Trusted E-Tailing Brands
Jan 19, 2017, 11:54 IST
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Flipkart has ranked number one as India’s most trusted e-commerce brand, in a nationwide consumer study titled the ‘The Indian E-tailing Leadership Index’, conducted by research firm Red Seer Consulting.
Flipkart, for the fourth time in a row, is ranked overall number one in the study, scoring the highest among all e-commerce platforms in India in areas like product selection, customer support, ease of return, refund and reverse pick up speed.
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Riding on the strength of its supply chain unit – Ekart, Flipkart clocked the shortest average delivery time, not just in the metros, but also across Tier 1 & 2 cities.
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How has Flipkart fared in 2016
• About 50% of sales were transacted through no cost EMI and Product Exchange
• Since the BBD Sale, about 65% first-time customers have been purchasing ‘Flipkart Assured’ products
• Flipkart Lite, an innovative product which enables customers to shop online even on low-storage phones and in areas with poor mobile data connectivity
• Expanded share of fashion with Jabong acquisition, which is at 75% of the online fashion market.
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All of this still, when Amazon is quickly catching up to the e-commerce giant with heavy funding and larger revenues.