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Forget what everyone has been saying: TV doesn't have a 'terminal disease' - it's still number one

Sep 23, 2015, 13:39 IST

Rugby Union - England v Fiji - IRB Rugby World Cup 2015 Pool A - Twickenham Stadium, London, England - 18/9/15 England's Richard Wigglesworth.Reuters Pictures/Henry Browne

Kevin Roberts is executive chairman at advertising agency Saatchi & Saatchi and head coach at advertising agency network Publicis Groupe.

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"Overnight ratings are virtually useless now"

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